Definition
Strict monoidal category
A monoidal category whose associator and unitors are identity morphisms.
A strict monoidal category is a monoidal category whose associator and left and right unitors are identities. Thus and hold as equalities of objects and functors, with the specified coherence maps equal to identity arrows.
Why strict notation is useful
Endofunctors of a category, with composition as tensor product and the identity functor as unit, form a strict monoidal category. Ordinary vector-space tensor products come with canonical associativity isomorphisms rather than literal equalities.
Every monoidal category is monoidally equivalent to a strict one. This permits coherent calculations without parentheses, but does not make the original category's associators literally identities. In particular, one should not discard associator data when specifying a particular fusion category.
References
P. Etingof, S. Gelaki, D. Nikshych, and V. Ostrik, Tensor Categories (2015), §§2.8–2.9; author-hosted text.